If you were to conduct a survey of a bunch of random people, many, if not most of them would say that they want to eat healthy. And if you took it a step further and asked what is their biggest obstacle to eating healthy, it would probably be something to do with cost.
And sadly, that’s often quite true. When it comes to dollars out of pocket in your typical grocery store, I can get 1,000 calories of potato chips for less than $2. A thousand calories of broccoli would cost significantly more.